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Startup World

The words founders hear every week.

Pitches, standups, fundraising chats - explained calmly.

420 lessons ready · 420 terms in this world

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The map

How a startup fits together

Don’t memorize 100 words. Remember this map - then hang every new word on it.

IdeaWhat are you building?🚀 Startup
→
MarketWho wants it?🌎 TAM
→
ProductSmallest real version🛠️ MVP
→
MoneyHow long can you last?✈️ Runway
→
RaiseOwn vs. grow🥤 Dilution
→
GrowCustomers that stick💳 LTV

Hear a word → hang it on the map → use it out loud.

Market

TAM
TAM SAM SOM

Product

Fundraising

SAFE
Valuation
Term Sheet
Due Diligence
Series A
Convertible Note
Angel Investor
Pitch Deck
Friends and Family Round
Angel Round
Down Round
Up Round
Flat Round
Bridge Round
Inside Round
Party Round
Crowdfunding
Valuation Cap
SAFE Discount
Data Room
Investor Update
Warm Intro
Cold Outreach
First Close
Final Close
Priced Round
Unpriced Round
Demo Day

Equity

Cash

Burn Rate
Runway
Failed Payment Recovery

Metrics

Basics

Bootstrapping
Validation
Startup
Entrepreneur
Customer Discovery
Lean Startup
Build-Measure-Learn
Accelerator
Incubator
Startup India

Growth

Go-to-Market
Scalability
Network Effects
Go-to-Market Motion
Product-Led Growth
Soft Launch
Activation
Waitlist
ICE Scoring
Funnel
AARRR
A/B Testing
Multivariate Testing
Growth Experiment
Viral Loop
Referral Program
Growth Loop
Retention Loop
Channel-Market Fit
Organic Growth
Paid Acquisition
Product Qualified Lead

Strategy

Economic Moat
Positioning
Competitive Advantage
Switching Costs
Beachhead Market
Category Creation
Pivot
Exit
Acquisition

Culture

Unicorn
Perseverance
Dogfooding
Changelog Culture
Culture Fit
Values Fit
All-Hands
Psychological Safety
Blameless Postmortem
Skip-Level

Startup Finance

Burn Multiple
ACV
TCV
NRR
GRR
Gross Merchandise Value (GMV)
Take Rate
Unit Economics
Contribution Margin
Payback Period
Revenue-Based Financing
Venture Debt
Earnout
Section 80-IAC

Venture Capital

Seed Round
Pre-Seed
Series B
Series C
Pre-money Valuation
Post-money Valuation
ESOP
Liquidation Preference
Anti-Dilution
Venture Capital
Syndicate
Lead Investor
Follow-on Investment
Investment Committee
Check Size
Ownership Target
Corporate VC
Strategic Investor
SPV

Thinking Tools

First Principles
Inversion
Circle of Competence
Opportunity Cost
Pre-Mortem
Second-Order Thinking
Expected Value
Skin in the Game
Asymmetric Upside
Pareto Principle
Feedback Loops
Sunk Cost

Marketing

UVP
Segmentation
Marketing-Led Growth
Hard Launch
Thought Leadership
Content Marketing
SEO
Inbound Marketing
Outbound Marketing
Demand Generation
Lead Magnet
Email Nurture
Landing Page
Marketing Qualified Lead

Competition

Differentiation
Battle Cards
Competitive Displacement

Sales

Operations

Technical Debt
OKRs
Dashboards
CRM
Deal Desk
Quote to Cash
Professional Services
MCA Filing
GSTIN
Incident Response
On-Call
RACI
Decision Rights
Org Chart
Payroll
PF and ESI

Validation

Smoke Test
Fake Door Test

Customer Success

Onboarding
Dunning
Grace Period
Customer Success
Health Score
Churn Prediction
Save Desk
Win-Back
QBR
EBR
Renewal
Auto-Renewal
Time to First Value
Self-Serve Support

Pricing

Usage-Based Billing
Per-Seat Pricing
Tiered Pricing
Freemium
Free Trial
Reverse Trial
Good Better Best
Packaging
Feature Gating
Value-Based Pricing
Cost-Plus Pricing
Competitor-Based Pricing
Penetration Pricing
Price Skimming
Willingness to Pay
Price Elasticity
Price Anchor
Decoy Pricing
Annual Prepay
Monthly Billing
Price Increase
Grandfathering
List Price

Hiring

Legal

Order Form
MSA
SLA
SOW
NDA
Information Rights
MFN Clause
Side Letter
DPIIT Recognition
Private Limited Company
LLP vs Pvt Ltd
Founders Agreement
Shareholders Agreement
AoA and MoA
DIN
DSC
Udyam Registration
MSME Registration
FEMA Compliance
DPDPA
Terms of Service
Privacy Policy
Trademark
Intellectual Property
Trade Secret
Employment Agreement