Mastery card
I can explain Contribution Margin
Money left from a sale after paying the direct costs of that sale.
Contribution margin is revenue minus variable costs attributable to a product or order - the amount available to cover fixed costs and profit.
Sticky trick
Contribution margin % = (revenue − variable costs) ÷ revenue. Compare it to CAC for sanity.
Take into the room
In plain English, what is Contribution Margin?
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