Mastery card
I can explain DAU/MAU Ratio
Daily actives divided by monthly actives - a stickiness proxy.
DAU/MAU ratio divides daily active users by monthly active users to approximate how often the monthly base shows up daily.
Sticky trick
Compare within your category - a bank app differs from a tax app.
Take into the room
In plain English, what is DAU/MAU Ratio?
Or open the share card ➗
Or start your own 5-word trail from home.