Mastery card
I can explain GMV
The total value of stuff sold on a marketplace - not what the platform keeps.
Gross merchandise value (GMV) is the total sales volume transacted on a platform before subtracting refunds, cancellations, and the platform's own take.
Sticky trick
GMV is gross activity, not profit. Always pair it with take rate and contribution margin.
Take into the room
In plain English, what is GMV?
Or open the share card 🛍️
Or start your own 5-word trail from home.