Mastery card
I can explain Good Better Best
Three clear packages that steer most buyers to the middle.
Good-Better-Best is a packaging pattern with three options where the middle tier is designed as the popular choice via feature and price anchoring.
Sticky trick
Make Better obviously enough for your ICP; Best for power users.
Take into the room
In plain English, what is Good Better Best?
Or open the share card 🥇
Or start your own 5-word trail from home.