Mastery card
I can explain GRR
How much revenue you keep from existing customers - without counting upgrades.
Gross revenue retention (GRR) tracks recurring revenue kept from existing customers excluding expansion - only downgrades and churn reduce it.
Sticky trick
GRR ≤ NRR always. Great companies keep GRR high and push NRR higher with expansions.
Take into the room
In plain English, what is GRR?
Or open the share card 🛡️
Or start your own 5-word trail from home.