Mastery card
I can explain Jobs to Be Done
The progress a customer hires your product to help them make.
Jobs to be done (JTBD) focuses on the functional, emotional, and social progress a customer seeks when choosing a product.
Sticky trick
Interview for struggles and desired progress, then map features to the job.
Take into the room
In plain English, what is Jobs to Be Done?
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Or start your own 5-word trail from home.