Mastery card
I can explain Land and Expand
Win a small foothold, then grow usage and spend over time.
Land-and-expand means closing an initial smaller deal, then increasing seats, modules, or usage once value is proven inside the account.
Sticky trick
Design packaging so landing is easy and expanding is the obvious next step.
Take into the room
In plain English, what is Land and Expand?
Or open the share card 🛬
Or start your own 5-word trail from home.