Mastery card
I can explain Payback Period
How long until a customer's profit pays back what you spent to win them.
Payback period is the time required for cumulative contribution margin from a customer to recover customer acquisition cost (CAC).
Sticky trick
Payback = CAC ÷ monthly contribution margin per customer. Under 12 months is a common SaaS goal.
Take into the room
In plain English, what is Payback Period?
Or open the share card ⏱️
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