Mastery card
I can explain Switching Costs
The pain of leaving you - time, money, data, or habit.
Switching costs are the monetary, effort, data, training, or relationship costs a customer faces when changing vendors.
Sticky trick
Earn switching costs through value, not lock-in that angers users.
Take into the room
In plain English, what is Switching Costs?
Or open the share card 🔗
Or start your own 5-word trail from home.