Mastery card
I can explain TAM
How big the whole opportunity could be if everyone who might buy did buy.
TAM (Total Addressable Market) is the total revenue opportunity if you sold to every possible customer in your market.
Sticky trick
TAM = Total Addressable Market - think 'Total All Money' if you reached everyone.
Take into the room
Lemonade stand: which number is closest to TAM?
Or open the share card 🌎
Or start your own 5-word trail from home.